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Skincare Product from Denmark – Launch in DACH Region

Client: Skincare Company
Location: Denmark
Industry: Health & Beauty
Service Provided: Market Launch, Distribution Setup, Project & Sales Management

The Challenge:
The Danish skincare brand had already gained traction in its home market but wanted to expand its footprint into the DACH region (Germany, Austria, Switzerland), one of the most lucrative markets in Europe. However, they lacked the local market knowledge and internal resources to execute this expansion. From establishing an online presence to building a distribution network and negotiating with retailers, they needed full support across every aspect of their expansion.

The Solution:
Adyraa worked with the client on a fixed-price basis, offering full-scale assistance for the DACH market entry:

Online Platform Setup: We developed and launched an optimized e-commerce platform specifically tailored for the DACH region. Our team ensured that the platform was compliant with local regulations and user preferences, making it easier for customers to shop.
Distribution Network Establishment: Adyraa leveraged its local connections to build a strong network of distributors in the DACH region. We negotiated favorable terms on behalf of the client, ensuring they secured strategic partnerships with reliable distributors.
Sales & Project Management: Adyraa handled everything from initial negotiations to ongoing sales management. We worked directly with retailers and distributors to ensure the product was positioned correctly and secured competitive pricing.

The Results:
The skincare product was successfully launched across the DACH region within a few months. The company not only established an effective online sales platform but also secured valuable distribution partnerships. Thanks to Adyraa’s end-to-end project and sales management, the company was able to scale rapidly without any internal disruption.

Client Feedback:
“Adyraa took complete control of our DACH expansion and executed it flawlessly. From setting up our online store to negotiating distribution deals, they did it all. Their attention to detail and ability to manage the entire process meant that we could focus on what we do best—developing our products. Thanks to Adyraa, we’re now thriving in one of Europe’s most competitive markets.”