Client: Fitness Company (Founded by a Famous Athlete)
Location: United States
Industry: Fitness Equipment
Service Provided: Market Launch, Sales Agreements with Major Hotel Chains
The Challenge:
A US-based fitness company, founded by a well-known sports figure, developed a revolutionary exercise machine and aimed to launch it across Europe. However, they lacked the connections and understanding of the European market to secure large contracts with high-end hotels. They needed a partner with the ability to navigate complex negotiations and establish relationships with luxury hotel chains in multiple countries.
The Solution:
Adyraa led the company’s European expansion, focusing on securing partnerships with leading hotel chains:
•Strategic Market Launch: We developed a step-by-step market entry strategy, targeting 10 countries across Europe. The strategy focused on luxury hotels as the primary market for the exercise machines.
•Sales Negotiations: Adyraa secured long-term agreements with renowned hotel chains such as Hyatt, Marriott, and Kempinski, enabling the company to outfit fitness centers with their machines.
•Brand Positioning: We positioned the fitness machine as a premium product, appealing to the high-end clientele that these luxury hotels serve.
The Results:
In the first 12 months, the fitness company generated over €20 million in revenue, with their machines installed in high-end hotels across Europe. The company quickly became a leader in the luxury fitness market, thanks to Adyraa’s sales expertise and established relationships with hotel chains.
Client Feedback:
“Adyraa took charge of our European expansion and delivered beyond our expectations. Securing deals with major hotel chains like Hyatt and Marriott was critical for our growth, and they made it happen. Their expertise and professionalism in handling high-stakes negotiations were key to our success.”